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1. 
How far along are you in content management?
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2. 
Can stakeholders work collaboratively on the information and data?
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3. 
Is there redundant or local data that exists multiple times?
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4. 
Is the information and data centrally accessible and easy to find?
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Circumstantial
Simply
5. 
Do the information and data correspond to the current status?
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Outdated
Up to date
6. 
How do you judge the quality of the information and data (categorisation, keywords, etc.)?
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Low
High
7. 
Can the identical content be used for several communication media?
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Hardly
Mostly
8. 
What categories of data do you use?
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9. 
How far along are you in the field of marketing automation?
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10. 
What does your sales process look like?
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11. 
How far have you got with Omni Channel Communication?
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12. 
Which communication channels do you currently supply?
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13. 
Which communication channels would be relevant for you, but are currently not or only insufficiently supplied?
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14. 
What do you supply to the communication channels?
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15. 
How do you supply the majority of the communication channels?
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Manual
Automated
16. 
Do you get usable data from the communication activities?
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17. 
Are the business processes in marketing documented and communicated?
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18. 
Are the business processes adhered to?
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Never
Always
19. 
Are the business processes systemically supported?
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None
All
20. 
Do the processes overburden the employees?
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Always
Never
21. 
How efficient are the business processes?
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Inefficient
Efficient
22. 
What communication tools does your company use?
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23. 
What is used in the company to plan/create communication measures?
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24. 
Is the information contained therein interlinked?
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Never
Always
25. 
Are there multiple systems/tools for identical or similar disciplines?
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Hardly
Mostly
26. 
Are the existing systems/tools networked with each other?
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Hardly
Mostly
27. 
Are the tasks of a system/tool clearly defined, what it is used for?
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Hardly
Mostly
28. 
Are the current systems/tools accepted by the users?
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Hardly
Mostly
29. 
In your view, are the current licence costs reasonable?
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30. 
Are you lacking systems/tools in certain disciplines today?
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Hardly
Mostly
31. 
If so, which ones?
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32. 
Which IT system strategy do you prefer?
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33. 
Are there active IT projects that keep you and marketing busy?
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None
Many
34. 
Will the current IT projects meet your goals and needs?
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Hardly
Mostly
35. 
Which stakeholders need to be convinced about the projects? 
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36. 
Who is responsible for such marketing projects and budgets?
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37. 
Are stakeholders being comprehensively served?
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38. 
Are the stakeholders satisfied with the measures implemented so far?
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39. 
Please describe in your own words where there is most need for action in marketing?
Describe in your own words:
40. 
What systems are you already working with today?
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41. 
What kind of products and services do you offer?
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42. 
Who are your clients?
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43. 
How big is the company?
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44. 
Would you like to stay up to date with our blog posts?
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45. 
Do you have any final comments you would like to share with us?
Describe in your own words:
What is your first name?
What is your last name?
What is the name of your company?
How can we reach you by email?
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Uetlibergstrasse 132
CH-8036 Zurich

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