1.
How far along are you in content management?
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2.
Can stakeholders work collaboratively on the information and data?
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3.
Is there redundant or local data that exists multiple times?
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4.
Is the information and data centrally accessible and easy to find?
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Circumstantial
Simply
5.
Do the information and data correspond to the current status?
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Outdated
Up to date
6.
How do you judge the quality of the information and data (categorisation, keywords, etc.)?
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Low
High
7.
Can the identical content be used for several communication media?
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Hardly
Mostly
8.
What categories of data do you use?
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9.
How far along are you in the field of marketing automation?
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10.
What does your sales process look like?
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11.
How far have you got with Omni Channel Communication?
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12.
Which communication channels do you currently supply?
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13.
Which communication channels would be relevant for you, but are currently not or only insufficiently supplied?
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14.
What do you supply to the communication channels?
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15.
How do you supply the majority of the communication channels?
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Manual
Automated
16.
Do you get usable data from the communication activities?
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17.
Are the business processes in marketing documented and communicated?
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18.
Are the business processes adhered to?
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Never
Always
19.
Are the business processes systemically supported?
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None
All
20.
Do the processes overburden the employees?
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Always
Never
21.
How efficient are the business processes?
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Inefficient
Efficient
22.
What communication tools does your company use?
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23.
What is used in the company to plan/create communication measures?
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24.
Is the information contained therein interlinked?
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Never
Always
25.
Are there multiple systems/tools for identical or similar disciplines?
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Hardly
Mostly
26.
Are the existing systems/tools networked with each other?
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Hardly
Mostly
27.
Are the tasks of a system/tool clearly defined, what it is used for?
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Hardly
Mostly
28.
Are the current systems/tools accepted by the users?
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Hardly
Mostly
29.
In your view, are the current licence costs reasonable?
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30.
Are you lacking systems/tools in certain disciplines today?
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Hardly
Mostly
31.
If so, which ones?
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32.
Which IT system strategy do you prefer?
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33.
Are there active IT projects that keep you and marketing busy?
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None
Many
34.
Will the current IT projects meet your goals and needs?
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Hardly
Mostly
35.
Which stakeholders need to be convinced about the projects?
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36.
Who is responsible for such marketing projects and budgets?
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37.
Are stakeholders being comprehensively served?
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38.
Are the stakeholders satisfied with the measures implemented so far?
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39.
Please describe in your own words where there is most need for action in marketing?
Describe in your own words:
40.
What systems are you already working with today?
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41.
What kind of products and services do you offer?
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42.
Who are your clients?
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43.
How big is the company?
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44.
Would you like to stay up to date with our blog posts?
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45.
Do you have any final comments you would like to share with us?
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