In this article, we explain how a software evaluation for marketing technologies (MarTech) is successful and what is important.
Literature tip: The Design Thinking Toolbook – for innovative solutions in digital marketing
You don't know Design Thinking or you are hesitant to apply it? We at YOUNITY are convinced that it is precisely through design thinking that new ways of thinking can be developed in companies and organisations can be transformed.
“The Design Thinking Toolbook” by Michael Lewrick, Patrick Link and Larry Leifer is a wonderful reference book that does an excellent job of visually demonstrating and explaining the best tools and methods.
For example, customer journeys, mind mappings, value proposition canvas, interviews, service blueprint and much more. Only as much explanatory text as necessary and lots of visualisations for personal creative implementation.
Design thinking and its approach are not only suitable for classic product development, but also offer absolute added value for business-oriented software development. At YOUNITY, we always like to use methods from Design Thinking in our business analysis and consulting activities together with the company. They are visual, dynamic and collaborative – and they encourage us to “think out of the box” and change perspectives.
We offer our clients perfectly prepared and interactively facilitated (remote) workshops that are fun and not a monologue. And every now and then we make use of the tips from this book. If you are interested in a dynamic and entertaining requirements analysis for your digital marketing, let’s plan and implement workshops together. We promise you many aha effects and will be happy to explain to you how we use the tools from design thinking with our experience.
The book is available at your favourite bookseller with ISBN 978-3-8006-5751-3 for about CHF 21.- for the eBook and CHF 31.- for the paperback. Indecisive can find a preview here.
See for yourself. Let’s do a workshop to determine your requirements professionally!
We don’t leave you on your own when it comes to implementation. We support and coordinate the successful implementation of your measures and thus new technologies as partners.
Image: YOUNITY / Wirz