Anyone who already does data-based marketing knows exactly what I'm talking about: hoarding and using customer data to generate sales where the customer is willing to invest. However, legislation has become increasingly strict and the latest marketing technologies (MarTech) enable a kind of "data crawling" that sometimes comes up against legal grey areas. So how can one be sure what is allowed and what is not?
TRENDS AND INSIGHTS IN MARTECH
This is where you’ll find topics, trends and in-depth information that motivate us. I’m sure there’s something you’ll find interesting among them.