In this article, we explain how a software evaluation for marketing technologies (MarTech) is successful and what is important.
TRENDS AND INSIGHTS IN MARTECH
This is where you’ll find topics, trends and in-depth information that motivate us. I’m sure there’s something you’ll find interesting among them.
In this article we explain why it is not always enough to know your customers inside out or simply to have great processes and MarTech tools.
What do shopping for the latest It-pieces and choosing a suitable MarTech tool have in common in terms of sustainability? We at YOUNITY think: a lot. Why? We'll explain it to you here.
With the Dormakaba case, we had the chance to put our still young product portfolio (what that looks like exactly and what it has to do with a pool in Graubünden, you can read here) to the test. One thing in advance: we don't have to go back to the mountains. But one thing after the other.
Hubspot describes itself as a powerful and user-friendly CRM platform that creates outstanding customer experiences that inspire in no time at all. We've studied it extensively and are now delighted to count Hubspot as one of our partners. We'll tell you why.
Anyone who already does data-based marketing knows exactly what I'm talking about: hoarding and using customer data to generate sales where the customer is willing to invest. However, legislation has become increasingly strict and the latest marketing technologies (MarTech) enable a kind of "data crawling" that sometimes comes up against legal grey areas. So how can one be sure what is allowed and what is not?
We are proud to announce that our website relaunch is complete. And you've probably landed right here because you've noticed that something is different. We would like to go into more detail about our motives, goals and vision.
As you may have noticed, we at YOUNITY are always talking about the disciplines of Content Management, Marketing Automation and Omni Channel Communication. But what is this all about? We would like to explain it to you in a little more detail.
You have certainly heard of the whiteboarding tool Miro, participated in a session or even actively moderated one? Then this article should be of particular interest to you.
How do I bring AI into my marketing? And how does it benefit me? You have heard of artificial intelligence and want to know how you can use it in marketing and communication?
For once, we are taking a look into the future of marketing. We are going to the year 2077! Because as consultants and specialists for marketing solutions, we like to look at what tomorrow could bring.
In January, Mario Kotschner had the pleasure of speaking with specialists Gourav Datta and Kieran Gilmurray in our webinar about the hype of Robotic Process Automation and how the bots can be used in marketing.
You don't know Design Thinking or you are hesitant to apply it? We at YOUNITY are convinced that it is precisely through design thinking that new ways of thinking can be developed in companies and organisations can be transformed.
One characteristic of an approaching pandemic is apparently, among other things, the exponentially increasing demand for toilet paper. We thus allow ourselves a brief analogy that should not be taken too seriously.
Accessibility is more important than ever. Within the framework of our own research and development process, we have recognised what is often still neglected in marketing and communication today.
We at YOUNITY are always on the lookout for innovative solutions that are ahead of the times. With mms solutions, we have found a partner who knows the demanding requirements of creating an annual report inside out.
Monto is a powerful advertising agency from Zug and is dedicated to tasks such as corporate design, sales promotion, event concepts and many more. Essentially, Monto is the agency behind La Biosthétique s communication measures - and is thus part of the beauty brand from Paris and Pforzheim.
SWICA is one of the leading health and accident insurers in Switzerland. It offers its customers financial security and optimum medical care in the event of illness, accident and maternity.
These are really challenging times we are experiencing with the Corona pandemic. For us humans, for our health and for the economy. It seems to be an existential question how we can deal with this new challenge in the current situation until the indefinite future.
New Public Management is applied on a daily basis and lived out in a customer-oriented manner in the Office of Raum und Wirtschaft (RAWI). The teams in the areas of permits, project management, spatial planning, economic development, geoinformation and surveying advise and take care of a wide range of concerns.
We have been supporting Migros for many years in the digitalisation of offer data and the associated promotions. The area of promotions is a very important business sector for Migros, as it enables sales, the shopping basket and the decision on the shopping channel to be positively influenced.